Problem:
Stand out in a crowded vaccine market.

Idea:
Turn every vaccination into an ad for Kroger.

How:
We transformed Kroger’s logo into a vaccine bandage, turning every customer into a walking reminder of where they got their shot.

Impact:
The idea generated over $1 million in new business for the agency and led to more than 3 million Kroger bandages being printed and deployed within the first few months.