
Welcome to a new school of thought.
Disclaimer: I didn’t come up with this idea. I only helped execute it from beginning to end. My involvement centered on post-launch executions, including creating interview questionnaires, look and feel, swag, and other launch-related materials. The team from Australia tapped me on the shoulder to help bring their idea to life. It was a pleasure to work with the team and collaborate on such a transformative idea.